Corporate Entrepreneurship

Abstract

This article posits that entrepreneurial behavior within an organization can only be effectively created and controlled through an appropriate corporate culture. Corporate culture is viewed as a social structure that possesses two facets that are central to entrepreneurship. The first facet is a superstructure that provides an ideology to which organizational participants can commit to. The second is a sociostructure that facilitates the emergence of social capital, which can provide a form of sustainable competitive advantage.