The Effects of Media Usage and Interpersonal Contacts on the Stereotyping of Lesbians and Gay Men in China

Abstract

Relatively little research has investigated the association of information sources and the stereotyping of homosexuals in other cultures. This study is a survey of 226 Chinese college students about their stereotypes of homosexuals and their sources of information on gays and lesbians. The stereotyping of homosexuals is predicted by the size of community, interest in knowing homosexuals, and in-person contacts. A higher level of negative stereotypes is associated with frequent usage of Chinese media.