IEEE Security & Privacy · 2010 · 68 citations · 11 references
Social SciencesEconomicsInformation SystemsCybercrimeFraud DetectionInformation EconomicsOnline FraudChannelsFraud MarketsOnline Scams
Click fraud is a substantial threat in the cyberworld. Here, the author examines the contexts, mechanisms, and processes associated with the click-fraud industry from an economics viewpoint. The nature of electronic channels, characterized by asymmetric hypermediation, provides a fertile ground for such fraud.
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