Folklore Electronic Journal of Folklore · 1996 · 11 citations · 3 references
In "Metaphors We Live By" (1980) G. Lakoff and M. Johnson engrafted a new, nowadays wellknown branch on the theory of metaphor. In "Women, Fire and Dangerous Things" (1987) Lakoff investigated the cognitive models people use when understanding and categorizing the world, and the role of metaphor and metonymy in these models. In "More than Cool Reason" (1989) Lakoff and Mark Turner developed the cognitivistic theory of metaphor in various aspects. In "The Invariance Hypothesis" (1990) Lakoff supposed that the most part of abstract reasoning happens via metaphorical mappings, and many of the most basic concepts in semantics (e.g. time, quantity, state, change, action, cause, purpose, means, modality, and even category) are also understood metaphorically.
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