Publication | Closed Access
The power of social media analytics
612
Citations
24
References
2014
Year
Social Medium MonitoringSocial MarketingSocial Media AnalyticsSocial InfluenceCommunicationComputational Social ScienceSocial MediaBusiness PerformanceManagementBusiness CommunicationMarketing CommunicationCommunication StrategyContent AnalysisMedia MarketingStrategic CommunicationConsumer Social CommunicationsInformation ManagementMarketingSocial ComputingArtsMedium Analytics
How to use, and influence, consumer social communications to improve business performance, reputation, and profit.
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