Concepedia

Abstract

How to use, and influence, consumer social communications to improve business performance, reputation, and profit.

References

YearCitations

2008

6.1K

2012

5.9K

2012

5.4K

1985

5.1K

2017

4K

1999

3.9K

2002

3.7K

1995

2K

2007

1.6K

1988

1.6K

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