Communications of the ACM · 2014 · 612 citations · 24 references
Social Medium MonitoringSocial MarketingSocial Media AnalyticsSocial InfluenceCommunicationComputational Social ScienceSocial MediaBusiness PerformanceManagementBusiness CommunicationMarketing CommunicationCommunication StrategyContent AnalysisMedia MarketingStrategic CommunicationConsumer Social CommunicationsInformation ManagementMarketingSocial ComputingArtsMedium Analytics
How to use, and influence, consumer social communications to improve business performance, reputation, and profit.
24
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