Selling News: Behind the Content of Cable and Broadcast Morning Shows

Abstract

Through content analysis of the three broadcast networks and two leading cable news channels, this study's authors (1) examine how promotional content fits into the overall lineup of the morning news shows, (2) evaluate ownership patterns as they relate to this content, and (3) examine the policy implications of news decisions related to promotional content. The study identifies clear differences in the practices of the broadcast versus cable morning news programs.