An experimental study of the effects of speech organization upon attitudes of college students∗

Journal of Abnormal and Social Psychology.

Anthropology News · 1962 · 1.6K citations

Social Sciences, Psychology, Social Psychology +6

Experimental Studies of Changes in Attitudes: I. A Study of the Effect of Oral Argument on Changes of Attitude

Franklin H. Knower · The Journal of Social Psychology · 1935 · 84 citations

Social Sciences, Psychology, Social Psychology +8

An experimental study of the effects of ethos in public speaking∗

Franklyn S. Haiman · Speech Monographs · 1949 · 80 citations

Social Sciences, Communication, Social Psychology +10

I.—THE PSYCHOLOGY OF BELIEF

William James · Mind · 1889 · 80 citations · Full text

Social Sciences, Behavioral Sciences, Psychology +9

Measurement and analysis of audience opinion

Howard S. Woodward · Quarterly Journal of Speech · 1928 · 17 citations

Social Sciences, Communication, Marketing +12