History of the sleeper effect: Some logical pitfalls in accepting the null hypothesis.

Compliance, identification, and internalization three processes of attitude change

Herbert C. Kelman · Journal of Conflict Resolution · 1958 · 3.6K citations

Behavioral Decision Making, Social Psychology, Behavioral Measurement +25

The Influence of Source Credibility on Communication Effectiveness

Carl I. Hovland, Walter Weiss · Public Opinion Quarterly · 1951 · 3.3K citations

Consequences of prejudice against the null hypothesis.

Anthony G. Greenwald · Psychological Bulletin · 1975 · 1.1K citations

Engineering, Social Psychology, Discrimination +20

"Reinstatement" of the communicator in delayed measurement of opinion change.

Herbert C. Kelman, Carl I. Hovland · Journal of Abnormal & Social Psychology · 1953 · 429 citations

Behavioral Sciences, Behavioral Decision Making, Interpersonal Communication +13

Persistence of induced opinion change and retention of the inducing message contents.

William A. Watts, William J. McGuire · Journal of Abnormal & Social Psychology · 1964 · 127 citations

Behavioral Decision Making, Persuasive Technology, Public Opinion +22