The Sensorial Production of the Social

Abstract

In China temple festivals are replete with noises, sights, smells, tastes, and ambient sensory productions. When worshipers converge on a particular temple festival, they produce and experience honghuo (social heat or red-hot sociality). This native concept of honghuo highlights the importance of the social production of a heightened sensory ambience as well as the sensorial production of sociality. In co-producing honghuo the festivalgoers are exhibiting a ‘resonant body-person’ that is in accord with the spirit of mutual responsiveness. I propose a sensory-production model of sensory analysis that foregrounds the active participatory role of social agents in producing a sensorially rich social world. This model extends from, yet also critiques the prevalent cultural phenomenological approach to investigating sensory orders in different cultures. A ‘mindful body’ or an ‘attentive body’ is only the pre-condition for any person's action-full lifeworld.