Public relations, news production and changing patterns of source access in the British national media

Abstract

This article aims to draw attention to the rising influence of professional public relations on the process of national news production in Britain and to discuss how this influence is affecting existing media-source relations. It notes that a wide range of organizations have begun adopting public relations as a means of achieving particular goals through media coverage. At the same time media institutions, operating under tighter editorial budgets, have become more dependent on information supplied by external sources. The two trends have resulted in the sudden growth of the professional public relations sector and changes to existing patterns of source access. How such trends are affecting various sources in their attempts to gain and manage media access is the debate that therefore takes up most of this piece. Is public relations simply another means by which institutional and corporate organizations are managing to secure access advantages, or is it providing new means whereby non-official sources can gain media access which was hitherto denied them?