Simultaneous and successive contrast effects of reward magnitude in selective learning.

Behavior Theory and Conditioning

M. E. Bitterman, Kenneth W. Spence · The American Journal of Psychology · 1957 · 1.5K citations

Public Health, Behavioral Sciences, Psychology +10

Quantitative Variation of Incentive and Performance in the White Rat

Leo P. Crespi · The American Journal of Psychology · 1942 · 890 citations

Management, Animal Sciences, Behavioral Sciences +14

The Rat: A Study in Behavior

Harry L. Jacobs, S. A. Barnett · The American Journal of Psychology · 1966 · 639 citations

Public Health, Behavioral Sciences, Zoology +10

Response latency as a function of the amount of reinforcement.

David Zeaman · Journal of Experimental Psychology · 1949 · 264 citations

Social Sciences, Behavioral Sciences, Psychology +11

A contrast effect in differential conditioning.

Gordon H. Bower · Journal of Experimental Psychology · 1961 · 210 citations

Social Sciences, Behavioral Sciences, Psychology +16