Consumer Perceptions of Resort Fees and Their Impact on Hotel Selection

Abstract

Several hotel companies have identified resort fees as an opportunity to add revenue while providing a higher level of amenities to guests. Conversely, some hospitality organizations see these mandatory fees as a disservice to customers and choose to market their “no resort fee” strategy to gain a larger market share. Results of a survey (N = 161) of Las Vegas tourists’ attitudes on resort fees and the impact resort fees had on resort selection decisions are presented. In addition, the study identifies respondents’ preferences of amenities to be included when charged a mandatory resort fee. Practical implications for hotel operators are also discussed.