Central States Speech Journal · 1970 · 76 citations · 0 references
Social SciencesCommunicationPolitical ScienceDiscourse AnalysisPolitical Communication Research MethodsPublic OpinionPolitical SpeechPublic AddressTextual Analysis
Using Kenneth Burke's concept of the pentad as the principal tool for content analysis? an examination was made of Senator Edward Kennedy's address of July 25, 1969. That analysis suggests that the speech depicted Kennedy as the victim of a scene he could not control and as the potential victim of other agents, the people of Masachusetts.