Self-subjugation among women: Exposure to sexist ideology, self-objectification, and the protective function of the need to avoid closure.

Abstract

Despite extensive evidence confirming the negative consequences of self-objectification, direct experimental evidence concerning its environmental antecedents is scarce. Incidental exposure to sexist cues was employed in 3 experiments to investigate its effect on self-objectification variables. Consistent with system justification theory, exposure to benevolent and complementary forms of sexism, but not hostile or no sexism, increased state self-objectification, self-surveillance, and body shame among women but not men in Experiment 1. In Experiment 2, we replicated these effects and demonstrated that they are specific to self-objectification and not due to a more general self-focus. In addition, following exposure to benevolent sexism only, women planned more future behaviors pertaining to appearance management than did men; this effect was mediated by self-surveillance and body shame. Experiment 3 revealed that the need to avoid closure might afford women some protection against self-objectification in the context of sexist ideology.