Interactive Options in Online Journalism: A Content Analysis of 100 U.S. Newspapers

TLDR

Journalists face a challenge in embedding interactivity, a key element of responsiveness in communication, and although the Internet offers opportunities, media organizations often fail to fully exploit it. An exploratory content analysis of 100 U.S.

Abstract

The article discusses the challenge of providing interactivity within journalism. It views interactivity as a variable of responsiveness in interpersonal and societal communication. The Internet has the potential to increase interactive attempts in journalism. However, media organizations do not necessarily exploit this opportunity effectively. An exploratory content analysis of 100 U.S. online newspapers reveals that many provide only token interactive options.