Preliminary Development of a Model and Measure of Computer-Mediated Communication (CMC) Competence

TLDR

New media technologies are increasingly shaping personal relationships, prompting the need for a theoretical model of computer‑mediated communication competence. The study aims to develop a CMC competence model that serves as a first step for examining individual differences in CMC relationships and media choice. The authors construct a typology of CMC competence based on motivation, knowledge, skills, context, and outcomes, and review relevant literature and pilot data to support it. Pilot studies provide preliminary support for the model’s propositions.

Abstract

The rationale for developing a theoretical model of computer-mediated communication (CMC) competence is established through review of social trends in the use of new media technologies. Special attention is paid to the role new media play in the formation and development of personal relationships. A model of CMC competence is then developed along the lines of motivation, knowledge, skills, context, and outcomes as a metaphorical typology for organizing existing CMC research. This research is reviewed as it informs, and is organized by, the model of CMC competence. A sampling of formal propositions resulting from the model is elaborated, and the results of preliminary pilot studies of the model are reviewed. The model is offered as a first step in examining individual differences in the domain of CMC relationships and media choice.