Contextualizing Impressions of Neighborhood Change: Linking Business Directories to Ethnography

Abstract

This article suggests a research tool, the temporal map, for ethnographers to employ in supplementing the accounts of urban change provided by local informants. Such a map, created using city business directories, can provide an external validity check to ethnographic research. The authors’ tool allows urban ethnographers to extend contemporary ethnographic accounts backward to a period prior to the beginning of fieldwork. It provides a geo–temporal contextualization by fitting fragmented, geographically and historically specific ethnographic accounts into a broader area and across a broader period of time. The authors show how two ethnographic case studies were enhanced by such temporal maps. Their cases involve a redeveloped central business district in North Carolina and a gentrified neighborhood in New York City.