Massive Social Network Analysis: Mining Twitter for Social Good

Abstract

Social networks produce an enormous quantity of data. Facebook consists of over 400 million active users sharing over 5 billion pieces of information each month. Analyzing this vast quantity of unstructured data presents challenges for software and hardware. We present GraphCT, a Graph Characterization Toolkit for massive graphs representing social network data. On a 128-processor Cray XMT, GraphCT estimates the betweenness centrality of an artificially generated (R-MAT) 537 million vertex, 8.6 billion edge graph in 55 minutes and a real-world graph (Kwak, et al.) with 61.6 million vertices and 1.47 billion edges in 105 minutes. We use GraphCT to analyze public data from Twitter, a microblogging network. Twitter's message connections appear primarily tree-structured as a news dissemination system. Within the public data, however, are clusters of conversations. Using GraphCT, we can rank actors within these conversations and help analysts focus attention on a much smaller data subset.