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A behavior model for persuasive design
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2009
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Behavioral Decision MakingPersuasive TechnologyBehavioral AspectBehavior PredictionSocial InfluenceBehavior MonitoringCommunicationSocial SciencesPsychologyPublic HealthTarget BehaviorBehavioral SciencesUser Behavior ModelingDesignMotivationUser ExperienceApplied Social PsychologyBehavior Change (Individual)Social BehaviorHuman-computer InteractionBehavioral InsightBehavior ChangeBehavior ModelPersuasion
The paper introduces a new model for understanding human behavior. The FBM posits that behavior occurs only when motivation, ability, and triggers are simultaneously present, each comprising specific subcomponents. The FBM proves useful for analyzing and designing persuasive technologies and facilitates team collaboration by offering a shared framework for behavior change.
This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM asserts that for a person to perform a target behavior, he or she must (1) be sufficiently motivated, (2) have the ability to perform the behavior, and (3) be triggered to perform the behavior. These three factors must occur at the same moment, else the behavior will not happen. The FBM is useful in analysis and design of persuasive technologies. The FBM also helps teams work together efficiently because this model gives people a shared way of thinking about behavior change.