The accountability gap: The use of preliminary and evaluative research in Spain

Program evaluation and the roles of practitioners

D Dozier · Public Relations Review · 1984 · 143 citations

Public Affairs, Educational Assessment, Communities Of Practice +11

Objectives and Evaluation in Public Relations Work: What Do They Tell Us About Expertise and Professionalism?

Magda Pieczka · Journal of Public Relations Research · 2000 · 44 citations

Social Sciences, Communication, Expertise Management +9

Research, evaluaton and measurement: A national perspective

Walter K. Lindenmann · Public Relations Review · 1990 · 40 citations

Education, Educational Assessment, Educational Measurement +12

European Communication Monitor 2009. An institutionalized view of how public relations and communication management professionals face the economic and media crises in Europe

Ángeles Moreno, Piet Verhoeven, Ralph Tench · Public Relations Review · 2010 · 40 citations

Social Sciences, Communication, Political Communication +16

Effective Public Relations: Pathways to Public Favor

Robert F. Karsch, Scott M. Cutlip · The Western Political Quarterly · 1952 · 39 citations

Social Sciences, Communication, Public Relations +1