Genes on the Web — Direct-to-Consumer Marketing of Genetic Testing

Abstract

With a credit card and a few clicks of their computer mouse, consumers can now order a test for the BRCA1 or BRCA2 gene mutation or any of hundreds of other diagnostic assays, all without involving their physician or health insurance plan. Direct-to-consumer marketing of genetic testing and other laboratory services has arrived.Proponents argue that the companies offering these tests are bringing sophisticated diagnostic services to consumers who are interested in genetic testing and have the money to pay for it but lack access to clinical testing sites. And they laud the companies' promise of anonymity to consumers who . . .