A comparison of different approaches to segment information search behaviour of spring break travellers in the USA: experience, knowledge, involvement and specialisation concept

Abstract

Abstract The purpose of this research is to compare salient approaches for identifying the patterns of college students' information search behaviours while preparing for their spring break trips. Comparing four different prominent constructs (i.e. past experience, prior knowledge, involvement and a concept of specialisation combining those three variables), the results of the study indicate that involvement and the specialisation concept have more distinctive results than the others in terms of measurement of travellers' perceived usefulness of information sources and the importance of information content. In addition, the different groups assigned different priorities for usage of main information sources. As a result, involvement and the specialisation concept appear to provide more distinctive clarification for identifying the information search behaviours of spring break travellers. Copyright © 2009 John Wiley & Sons, Ltd.