Publication | Closed Access

Examining the Effect of Causal Focus on the Option Generation Process: An Experiment Using Protocol Analysis

MarketingOption Generation ProcessBehavioral SciencesChoice ModelBehavioral Decision MakingCausal FocusProtocol AnalysisManagementExperimental EconomicsDecision AnalysisIndividual Decision MakingPublic HealthChoice-process DataDecision TheoryPersuasionCausal Inference