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To whom do positive norm and negative norm of reciprocity apply? Effects of inequitable offer, relationship, and relational-self orientation

Social IdentityNegative NormProsocial BehaviorSocial PsychologySociologyAltruismSocial InfluenceSocial NormApplied Social PsychologyPositive NormInterpersonal AttractionInequitable OfferSocial SciencesSocial Exchange Theory