The development of a scientific specialty as diffusion through social relations: the case of role analysis

The Strength of Weak Ties

Mark Granovetter · American Journal of Sociology · 1973 · 38.5K citations

Social Sciences, Organization Studies, Sociology +17

Attitudes and Cognitive Organization

Fritz Heider · The Journal of Psychology · 1946 · 3.7K citations

Social Sciences, Psychology, Social Psychology +5

Diffusion of innovations

George Hayward · Technovation · 1984 · 2.8K citations

Education, Health Education, Health Services Research +7

Social Contagion and Innovation: Cohesion versus Structural Equivalence

Ronald S. Burt · American Journal of Sociology · 1987 · 2.4K citations

Social Sciences, Sociology, Innovation +16

Personal Influence: The Part Played by People in the Flow of Mass Communications

Walter L. Willigan, Elihu Katz, Paúl F. Lazarsfeld · The American Catholic Sociological Review · 1956 · 2.2K citations

Social Sciences, Communication, Social Psychology +13