Publication | Open Access
Age group differences in world wide web navigation
45
Citations
0
References
1997
Year
Unknown Venue
Younger AdultsSearch Engine OptimizationEngineeringAgingAgeismExploratory SearchInformation SeekingInteractive SearchSocial MediaInformation RetrievalLongevityOlder ParticipantsHome PageInformation SearchBehavioral SciencesCognitive ScienceGeriatricsUser ExperienceInteractive MarketingSociologySocial ComputingAge Group DifferencesHuman-computer InteractionLater AdulthoodDemographyTechnologyMedicine
In this study, we examined the effects of age and training on efficiency and preferences in a World Wide Web search activity. Older participants were able to complete most of the tasks, but took more steps to find the information than did younger adults. Factors in this inefficiency were patterns of returning to the home page and revisiting pages that had been seen before during a search. Interactive training improved efficiency and altered preferences. We discuss implications for training and design.