Understanding design as a social creative process

Andy Warr, Eamonn O’Neill

2005 · 187 citations · 32 references

Concepts

TL;DR

The HCI community has long focused on design, which is often a collaborative social activity. This paper examines the meaning of creativity in design, reviews evolving definitions, and proposes a unified definition while arguing that social creativity can be more productive than individual creativity. The authors review the evolution of creativity definitions, propose a unified definition, and provide a theoretical account of why social creativity should be more productive than individual creativity. The study identifies three social influences that can hinder creativity and recommends that design research focus on mitigating these effects to support design teams.

Abstract

The Human-Computer Interaction community has long been concerned with design. Terms such as 'creativity' and 'innovation' are frequently used when referring to the design process and in this paper we examine what creativity is with respect to design. Design is often a collaborative and, therefore, a social activity. We review the evolution of definitions of creativity, leading to our proposal of a unified definition, we present a theoretical account of why social creativity should in principle be more productive than individual creativity. We explain findings to the contrary in terms of three social influences on creativity and suggest that research in supporting design should focus on mitigating the effects of these social influences on the creativity of design teams.

References

32