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The serene countryside around the Columbia River in the northwestern United States has emerged as a major, and perhaps unexpected, battleground among Internet powerhouses. That's where Google, Microsoft, Amazon, and Yahoo have built some of the world's largest and most advanced computer facilities: colossal warehouses packed with tens of thousands of servers that will propel the next generation of Internet applications. Call it the data center arms race.
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The Case for Energy-Proportional Computing
Luiz André Barroso, Urs Hölzle · Computer · 2007 · 2.5K citations