How to Win Hearts and Minds: The Theory behind the Program

Abstract

Abstract The Hearts and Mind program was originally intended to develop intrinsic motivation in the workplace. Unlike many change and behaviour-based HSE programs, often based upon the use of common sense and experience, the Hearts and Minds program relies upon scientifically validated models to ensure robustness and effectiveness, but the supporting material does not describe the scientific bases used to develop processes and supporting materials. This paper describes those theories and provides a reference for those who wish a deeper level of understanding.