THE MEASUREMENT OF VERBAL PREDISPOSITIONS: SCALE DEVELOPMENT AND APPLICATION

Abstract

A self-report instrument (PVB), designed to measure Predispositions toward Verbal Behavior, was found to have acceptable internal reliability, content validity, moderate construct validity, and strong criterion-related validity. Subjects were found to have a generalized cognitive orientation toward their speech patterning that correlated positively with number of words and duration of talk in both highly-structured interviews and unstructured discussion situations.