Public Opinion Quarterly · 1972 · 156 citations · 3 references
Public AffairsMarketingMarketing ManagementPublic OpinionBiasPublic Opinion MeasurementResponse BiasSampling TechniquesBias In Open-ended ResponsesMethodological RigorResponse Bias AnalysisSurvey Design BiasSurvey Evidence MethodologySurvey Response Bias
Journal Article METHODOLOGICAL BIAS IN PUBLIC OPINION SURVEYS Get access FREDERICK WISEMAN FREDERICK WISEMAN Assistant Professor of Marketing *Northeastern University Search for other works by this author on: Oxford Academic Google Scholar Public Opinion Quarterly, Volume 36, Issue 1, SPRING 1972, Pages 105–108, https://doi.org/10.1086/267981 Published: 01 January 1972
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