Dynamic behavior of a social model for opinion formation

Abstract

The dynamic behavior of a social group influenced by both a strong leader and the mass media, which is modeled according to the social impact theory, is studied under two situations: (i) The strong leader changes his/her state of opinion periodically while the mass media are not considered. In this case, the leader is capable of driving the group between a dynamically ordered state with a weak leader-group coupling (high-frequency regime) and a dynamically disordered state where the group follows the opinion of the leader (low-frequency regime). (ii) The mass-media change periodically their message and have to compete with a strong leader that keeps his/her state of opinion unchanged. In this case, the mass media require an amplitude threshold in order to overcome the influence of the leader and drive the system into a dynamically disordered state. The dynamic behavior characteristic of the studied social opinion model shares many features of physical systems that are relevant in the fields of statistical mechanics and condensed matter.