International Journal of IT Standards and Standardization Research · 2003 · 34 citations · 0 references
ManagementMarketingMarketing ManagementDigital MarketingDigital TransformationStrategic MarketingService StandardizationStandard-setting AgreementsStandardization DiffusionStandardization DynamicsStandardization In MarketingStandardization Timing
This paper presents an analysis of the political, marketing, and technical aspects associated with the perception that standarization is slow. A framework is defined to evaluate the rate of standarization in terms of meeting users’ needs.