The Serials Librarian · 2009 · 25 citations · 0 references
Better ValueElectronic PublishingUser ExperienceBusinessEducationScholarly CommunicationJonathan BunkellOnline BooksTechnologyMarketingOnline Book SalesLibrary ScienceDigitization
Jonathan Bunkell, Vice President of Online Book Sales for Elsevier, Ltd., presented an examination of e-books versus print books in order to assess which is the better value. The presenter considered the advantages of collecting online books as opposed to print, presented evidence that online books are a cost-effective solution that becomes more cost-effective over time, and demonstrated that e-books optimize usage of book titles, optimize their access and discoverability, and cross-link books with other online content for a dynamic research experience.