Enhancement motives moderate the relationship between high‐arousal positive moods and drinking quantity: Evidence from a 22‐day experience sampling study

Abstract

We demonstrated that high enhancement-motivated drinkers exhibit a high, stable drinking level, regardless of the intensity of their high-arousal positive mood. In contrast, low enhancement-motivated drinkers decrease their drinking when in a high-arousal positive mood state. Clinicians may be able to help reduce heavy alcohol consumption in enhancement-motivated drinkers by teaching them to reduce their drinking when in a high-arousal positive mood state.