Technique Triangulation for Validation in Directed Content Analysis

Abstract

Division of labor in wedding planning varies for first-time marriages, with three types of couples—traditional, transitional, and egalitarian—identified, but nothing is known about wedding planning for remarrying individuals. Using semistructured interviews, the author interviewed 14 couples in which at least one person had remarried and used directed content analysis to investigate the extent to which the aforementioned typology could be transferred to this different context. In this paper she describes how a triangulation of analytic techniques provided validation for couple classifications and also helped with moving beyond “blind spots” in data analysis. Analytic approaches were the constant comparative technique, rank order comparison, and visual representation of coding, using MAXQDA 2007's tool called TextPortraits.