Using a predictive model to analyze architects' intentions of using wood in urban construction.

Abstract

Norwegian architects' perceptions regarding the use of wood as a structural material in urban construction was investigated. Increased use of wood in the urban construction sector represents a substantial market opportunity for the wood industry. A theoretical model based on Ajzen's Theory of Planned Behavior was developed to explain architects' intentions of using wood as a structural material in urban construction. A questionnaire was used to measure attitudes toward the various properties of wood, aesthetic and environmental aspects, construction costs, as well as the use of wood in different types of urban buildings and building heights. Intentions, subjective norms, perceived behavioral control, and experience with wood as a structural material were also measured. Data from the questionnaire were analyzed using factor analysis and multiple regression analysis. Based on a multiple regression model, it was concluded that experience with use of wood as a structural material, perceived behavioral control over the use of wood, and attitudes toward the use of wood as a structural material in buildings three to five stories or higher, were statistically significant aspects that influenced architects' intentions of using wood as a structural material in urban construction.