Independent Publisher in the Networks of Translation

Hélène Buzelin

TTR traduction terminologie rédaction · 2007 · 107 citations · 4 references

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TL;DR

The publishing industry has become highly concentrated over the past decade, threatening the viability of independent publishers. The study investigates how the evolving publishing landscape influences independent publishers’ attitudes toward translation and their management of translation projects. Using an ethnographic case study of three independent Montreal publishers, the authors trace the entire translation production process—from rights negotiations to launch—to examine cooperative strategies such as co‑translation, co‑edition, and the role of literary agents.

Abstract

Over the past ten years, the publishing and book selling industries (in Canada and elsewhere) have undergone a process of hyper-concentration that seems to threaten the future of independent publishing. How might this changing environment reflect on the attitudes of independent publishers toward translation and on the way they handle translation projects? This is the question this article seeks to examine. It is based on the first case study of a research programme that consists in following, by use of an ethnographic approach, the production process of literary translations in three independent Montréal-based publishing houses: from negotiations over the acquisition of translation rights to the launch of the translation. The article is divided into three parts. The first explains the rationale, methodology and ethics underlying this research; the second part tells the story of the title under study in a way that highlights the range of actors involved in the production of this translation, their own constraints and concerns, as well as the way publishing, editorial and linguistic/stylistic decisions intertwine. Based on this particular case, the third part discusses some of the strategies a publisher and his collaborators may devise in order to produce literary translations in an independent but network-based, competitive way. Particular emphasis is placed on strategies of cooperation such as co-translation and co-edition publishing, as well as on the role played by literary agents in the allocation of translation rights.

References

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