A Social Network Analysis of Overseas Tourist Movement Patterns in Beijing: the Impact of the Olympic Games

Abstract

ABSTRACT The 2008 Beijing Olympic Games had a great impact on the tourism industry in Beijing, especially on tourism flows and movements. This study used content analysis and social network analysis methods to examine 500 online trip diaries and analyze overseas tourist movement patterns in Beijing during the Olympics. The result revealed that overseas tourists were most interested in famous traditional attractions, and their movements were focused in the central city area of Beijing. The study identified the diversity of tourist attractions and the expansion of main visiting areas as the two main changes during the Olympics. Copyright © 2011 John Wiley & Sons, Ltd.