Identity management‐based social trust model for mediating information sharing and privacy enhancement

Abstract

ABSTRACT As interest in social network studies has grown bigger along with the development of the Web, social network trust management and applications have come into the spotlight. The increasing interest in social network services that are open systems has motivated the need for a reliable trust model that enables practical information sharing and information protection. In this paper, we propose an identity management‐based social trust model for solving a sparsity problem and an information leakage. The proposed trust model contributes to increasing the opportunities for information sharing. In addition, the creation and use of identity groups with a clustering approach and partial identities in the proposed approach effectively address security and privacy risks in social networks. In experiments, the performance of the proposed approach is evaluated using precision–recall and F ‐measures. Copyright © 2011 John Wiley & Sons, Ltd.