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Michael C. Munger, Douglass C. North · Southern Economic Journal · 1991 · 25.3K citations

Management, Business Economics, Economics +14

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D. O’Brien, Oliver E. Williamson · The Economic Journal · 1976 · 13.8K citations

Social Sciences, Competition Law, Economics +17

Competing Technologies, Increasing Returns, and Lock-In by Historical Events

W. Brian Arthur · The Economic Journal · 1989 · 7.3K citations

Social Sciences, Business Economics, Economics +8

Clio and the economics of QWERTY

Paul A. David · American Economic Review · 1985 · 5.8K citations

Social Sciences, Business Economics, Economics +2

Information and Consumer Behavior

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Business, Information Systems, Marketing +12