The international film business: a market guide beyond Hollywood

Abstract

Introduction Part 1: The Film Value Chain 1. Global Film: A Changing World 2. The Film Value Chain 3. Film Development 4. Green Lighting Films 5. Sales and Markets 6. Film Finance Part 2: Users and the Changing Digital Market 7. Co-production and Changing European Audiences 8. Exhibition and the Changing Cinema Experience 9. Users, Consumers and Market Research 10. Traditional Film Marketing 11. Digital Production 12. Digital Distribution 13. Film Marketing Through the Internet Part 3: Business and Management Strategies 14. Business Strategy 15. Entrepreneurs and Investers in the Film Industry 16. The Challenge of Creative Management 17. Project Management 18. Business Models 2.0 19. Case Study Interview: Simon Franks, Redbus Group 20. Conclusion: The New Looking Glass-A Changing Wonderland. Glossary. Bibliography and Further Reading