A content analysis of the portrayal of alcohol in televised music videos in <scp>N</scp>ew <scp>Z</scp>ealand: Changes over time

Abstract

In both these studies, the portrayal of alcohol was relatively common in music videos. Nevertheless, there are various ways that policy makers can denormalise alcohol in youth-orientated media such as music videos or to compensate via other alcohol control measures such as higher alcohol taxes.