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Trends in Online Newspapers: A Look at the US Web
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1999
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Media StudiesSocial MediaData JournalismBusinessFering ObjectivesUs WebNews AnalyticsCommunicationArtsContent AnalysisMarketingOnline EditionsJournalismInteractive JournalismEditorial Independence
Through survey and content analysis, this study shows that newspapers have dif fering objectives for their online editions, hut the most important ones includer eachingmor ereaders, generating additional revenues and pr omoting the print pr oduct.