Statistics
Publications
1
Citations
10
H-Index
1
Active since
2025
Affiliations
Santiago Guerrero-Haro is an author at Universidad Técnica Estatal de Quevedo specializing in marketing, marketing management, and purchase intention analysis.
Publications per year
2025–2025
1
1
The Impact of Social Media on the Purchase Intention of Organic Products
Mayra Samaniego-Arias, Eva Chávez-Rojas, Andrés García-Umaña et al. · Sustainability · 2025 · 10 citations · Full text
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