Concepedia

Author

Wah-leung Cheung

Also Known As

Wah-Leung Cheung, Wah-leung Cheung, Wah‐Leung Cheung

5

Publications

145

Citations

3

H-Index

15

Concepts

All Affiliations

WC

About

Wah-leung Cheung is an author at Hong Kong Baptist University specializing in consumer uncertainty, brand strategy, and brand development.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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1

126

2

Law

1

1

126

3

Management

1

1

126

4

Culture

1

1

126

5

Intellectual Property

1

1

126

Wah-leung Cheung

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2

Publications

140

Citations

2

H-Index

YearCitations

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