Concepedia

Author

Xu Yuanping

Xiamen UniversityORCID

Also Known As

Xu Yuanping, Yuanping XU, Yuanping Xu, Yunrui Xu

10

Publications

43

Citations

3

H-Index

17

Concepts

All Affiliations

Xiamen University
XY

About

Xu Yuanping is an author at Xiamen University specializing in brand management, consumer decision making, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Management

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2

Social Sciences

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3

Marketing

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25

4

Psychology

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25

5

Brand Building

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25

Xu Yuanping

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1

Publications

25

Citations

1

H-Index

YearCitations

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