Concepedia

Author

Batra

Also Known As

Batra

1

Publications

37

Citations

1

H-Index

14

Concepts

BA

About

Batra is an author specializing in customer satisfaction, behavioral decision making, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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1

37

2

Management

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37

3

Marketing

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1

37

4

Psychology

1

1

37

5

Behavioral Economics

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1

37

Batra

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1

Publications

37

Citations

1

H-Index

YearCitations

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