Concepedia

Author

Katharina Walter

Also Known As

Katharina Walter, NUI Galway

11

Publications

51

Citations

3

H-Index

9

Concepts

All Affiliations

KW

About

Katharina Walter is an author at Copenhagen Business School specializing in brand strategy, brand management, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

39

2

Management

1

1

39

3

Marketing

1

1

39

4

Brand Development

1

1

39

5

Brand Management

1

1

39

Katharina Walter

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1

Publications

39

Citations

1

H-Index

YearCitations

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