Concepedia

Author

Hak-Kwon Kim

Also Known As

Hak-Kwon Kim

3

Publications

16

Citations

1

H-Index

19

Concepts

HK

About

Hak-Kwon Kim is an author specializing in celebrity endorsement, brand strategy, and consumer research.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

16

2

Management

1

1

16

3

Marketing

1

1

16

4

Brand Building

1

1

16

5

Brand Development

1

1

16

Hak-Kwon Kim

×

1

Publications

16

Citations

1

H-Index

YearCitations

Page 1